Real Estate Debt Management Solution Voice of the Customer Assessment – North America
Situation
Our client had developed a debt management solution for the real estate industry and wanted to validate the market opportunity with prospective customers.
Objective
The objective was to explore how equity investors manage their debt today and their needs and pain points related to debt management solutions.
Our Work
10EQS assessed which debt management tools senior finance leaders at commercial real estate equity investors are using, as well as their challenges and key purchasing drivers. 10EQS assessed how the client’s software capabilities resonate with prospective customers and what their ideal functionalities would be.
Project Team
- Ex-Bain Management Consultant with extensive experience in the financial services industry & market-entry project management
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management, and expert recruitment
- 14 industry experts
Industry Experts (sample)
- Chief Financial Officer – Equity Investment Company
- Head of Finance & Treasury – Equity Investment Company
- Executive Vice President, Real Estate Investments – Equity Investment Company
- Managing Director, Equity Debt & Structured Finance – Debt Fund and Equity Investment Company
Results
10EQS identified key opportunities for the client to better position their solution to customers in the industry.
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