Midstream Oil & Gas Services Go-To-Market Strategy North America
Situation
Our client wanted to better understand the market opportunity for professional services in the midstream oil & gas business in North America.
Objective
The objective was to assess how the client’s capabilities match the market needs, what the market opportunity looks like, and how the client should position itself to gain market share.
Our Work
10EQS interviewed decision-makers at customer organizations in the midstream oil & gas, natural resources, and chemicals industry in North America to assess key demand drivers and needs, perceptions of key players in this space as well as the key attributes in selecting outsourced providers. 10EQS further assessed the TAM, competitive landscape, and industry trends to develop go-to-market recommendations.
Project Team
- Ex-EY Management Consultant with extensive experience in go-to-market strategy development
- Senior Consultant specialized in the oil & gas industry
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
- 15 industry experts
Industry experts (excerpt)
- President – Supply Chain, Technical Services – Distributor of Petroleum In the US
- CIO – American Energy Pipeline Operator
- Digital Transformation Lead – Petroleum Corporation
- Vice President, Market Services – Energy Infrastructure Company in the US
- North American Operations Integrity Senior Manager – American Multinational Oil and Gas Corporation
- Director of IT Services – Multinational Pipeline and Energy Company
Results
10EQS found that the infrastructure is what most commonly keeps midstream executives up at night, followed by the related need to assure human safety across operations. Key attributes of what midstream companies seek in professional services partners are track record of technical performance, cost-effectiveness, customer intimacy, scalable talent pools, and specialized industry expertise.