US-Based Market Assessment of Light-Curable Adhesives Needs, Challenges, and Competitive Positioning
Situation
Our client wanted to better understand the light-curable adhesives (LCA) market within the medical devices space including how customers evaluate LCAs and where opportunities exist to better serve their evolving needs.
Objective
The objective was to examine customer perspectives on light-curable adhesives, identify unmet needs and pain points across procurement and usage, and analyze the positioning of key players to inform our client’s commercial and R&D strategy.
Our Work
10EQS assessed customer perspectives and the competitive landscape, combining insights from 12 in-depth qualitative interviews across engineering, procurement, regulatory, and distributor roles. 10EQS explored challenges and priorities in adhesive selection, including performance, packaging, and regulatory compliance. The team also examined the strategic positioning of key players, highlighting differences in customer experience, R&D agility, and value chain engagement.
Project team
- Ex-EY Management Consultant with extensive health care & medical device industry experience
- Ex-Accenture Consultant with a branding & marketing background
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
- 8 industry experts
Industry experts (excerpt)
- Director, R&D – Medical Device Company (US)
- Principal Engineer, Process Development – Global Healthtech Company (US)
- Former Global Director, Quality and Customer Experience – Medical OEM (US)
- Former Strategic Accounts Manager – Global Adhesives Company (US)
- Former Engineering Sales Representative – Leading Adhesives Distributor (US)
Results
The insights helped our client understand their current positioning in relation to others as well as identify actionable opportunities, including product improvements, accelerating responsiveness, and proactively engaging innovative partners. highlighting fast turn around times.