Workflow Analysis Voice of the Customer Study – US
Situation
Our client had developed a workflow analysis innovation for a new augmented reality (AR) software platform and sought potential co-developers and pilot customers to assist in the commercialization efforts.
Objective
The objective was to gain insights into pain points and possible solutions via a workflow analysis study for a new AR software solution.
Our Work
10EQS assessed use cases for AR content production, process flows, key pain points & challenges, and purchasing criteria. 10EQS explored customers’ reactions to the client’s workflow analysis and assessed the profiles of leading AR content production agencies in the US.
Project Team
- Ex-EY Senior Management Consultant with a strong industry background in software & technology services
- 10EQS Delivery Operations (PMO) provided quality assurance, process management, and expert recruitment
- 5 industry experts
Industry Experts (sample)
- Two Executive/Creative Directors, AR Content Development Agency (US)
- Senior Writer/Director, AR Content Development Agency (US)
- Former Unreal Fellow, (US)
- Former Experience Designer, Augmented Reality, Competitor (US)
Results
The insights helped the client to determine how to position its workflow analysis software as it approaches further development and eventual commercialization.
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