Market Assessment of Bulk Foods Dispensing in the US
Situation
Our client operates bulk bin dispensing units for grocery retail stores and wanted to better understand the market for gravity bins, scoop bins and pre-packaged bulk food products.
Objective
The objective was to validate the size of the addressable market, voice-of-the-customer perceptions, needs, pain points and buying behavior.
Our Work
10EQS interviewed leaders at retail grocery chains and distributor manufacturers in North America to assess key demand drivers and needs, buying behavior as well as market size and segmentation. 10EQS further developed an estimate of the TAM to develop go-to-market recommendations.
Project team
- Ex-Bain & Company Management Consultant with extensive industry experience in food & retail
- Senior Consultant specialized in market data and primary research
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
- 8 industry experts
Industry experts (excerpt)
- Former Regional Vice President of Operations –American Supercenter Chain
- Former Executive Store Leader and Category Manager – Regional Supermarket Chain
- District Manager – American Supermarket Chain
- Director, Nut & Confections Category Manager – Wholesale Distributor Leader
- Store Manager – Retail Grocery Chain
- Western Territory Sales Manager – Manufacturer of Organic Food
Results
10EQS found that natural and organic grocery stores remain a stronghold for bulk bins due to their long-standing presence and sustained post-COVID viability. Meanwhile, retailers are shifting from traditional bulk bins to prepackaged bulk, driven by consumer preference for convenience and improved sanitation in conventional supermarkets.