Edge-Cloud Continuum-Based Applications and Services Voice of the Customer Assessment
Situation
Our client is developing a solution for edge/cloud-based applications and was looking to better understand potential buyers’ needs and use cases.
Objective
The object was to explore companies’ needs, priorities, and pain points when integrating edge/cloud computing capabilities.
Our Work
10EQS assessed edge/cloud-based use cases across industries and regions, as well as which services & solutions companies are buying, key value propositions that resonate most with them, and major roadblocks to implementing edge-cloud applications. 10EQS further assessed key players & vendors’ activities in this space.
Project Team
- Ex-McKinsey Management Consultant with strong high-tech & market-entry strategy background
- Ex-BCG Management Consultant conducting interviews & supporting content synthesis
- Research Analyst conducting secondary research
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management & expert recruitment
- 20 industry experts
Industry Experts (sample)
- Vice President, Digital – Manufacturing Company (US)
- Global Chief Data & Analytics Officer – Retail Company (France)
- Senior Manager, Edge Application Engineering – Telecommunications Company (US)
- Head of Digital Transformation – Manufacturing Company (Italy)
Results
10EQS provided go-to-market recommendations for the client on which customer segments and roles to target and how to position themselves to address customer needs and preferences in order to gain market share.
Please reach out to us if you are interested in learning more.