Market Opportunity Assessment of Asset Management & Logistics Services North America (Phase I)
Situation
Our client was looking to better understand the market opportunity for asset management and logistics services within North America.
Objective
The objective was to determine how the client’s capabilities match the market needs, what the market opportunity looks like and how the client should position itself to best capture that market.
Our Work
In phase I, 10EQS assessed the market landscape and addressable market size for asset management and logistics services, particularly for over-rail and over-the-road transportation. 10EQS further assessed the competitive landscape as well as customer perspectives and pain points.
Project Team
- Ex-Capgemini & Slalom Management Consultant with experience in go-to-market strategy development
- Senior Advisor with strong logistics & transportation experience
- 2 Business Analysts supporting secondary research and analysis
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
- 5 industry experts
Industry experts (sample)
- Senior Vice President and Chief Mechanical Officer – Railcar and Locomotive Company (US)
- Regional Director of Operations – Trucking Company (US)
- Director, Global Key Accounts – Transport and Logistics Company (US)
- Sales Account Executive and Supply Chain Logistics – Logistics and Freight Forwarding Company (US)
Results
10EQS defined the most attractive market segment for the client to focus on which will be further analyzed in phase II. For each of the evaluated markets, 10EQS delivered insights on the market size, growth, competitor activities, services offered and margin trends in order to provide a confident recommendation on the market attractiveness.