How to conduct a Voice of the Customer (VoC) Study

Voice of the Customer (VoC) research is a critical element in refining your sales & marketing, as well as overall go-to-market strategy

Our white paper summarizes various ways of executing voice of the customer research. We also provide tactical recommendations on how to structure an interview guide for customer interviews for instance. Or, how to combine secondary research with primary research insights to develop actionable recommendations for your go-to-market strategy.

Collecting Voice of the Customer insights provides many benefits such as the opportunity to connect with your customers to understand their exact needs, pain points, buying behavior, and decision-making processes, as well as refining your go-to-market strategy.

10EQS can help you execute voice of customer studies with custom primary and secondary research, as well as surveys. We engage with prospective customers and other market participants in a blind fashion to get actionable insights, helping you refine your sales & marketing strategy.