Voice of the Customer Assessment Regarding The Use of Various Data Platforms Across Industries
Situation
Our client wanted to better understand client needs & growth opportunities for data platforms to help refine their service offering.
Objective
The objective was to assess when to leverage three particular data analytics & AI platforms and what combinations drive the greatest value.
Our Work
10EQS assessed key criteria for data platform services including data architecture, use cases, data volume, performance and scalability, security and compliance, integration and ecosystem, cost and pricing model, and vendor support. 10EQS further evaluated emerging Gen AI client archetypes including Data-Driven Innovators, Customer-Centric Marketers, and Operational Optimizers.
Project Team
- Ex-McKinsey Management Consultant with extensive Gen AI & innovation experience
- Associate Consultant conducting secondary research
- 10EQS Delivery Operations (=PMO) providing quality assurance, process management and expert recruitment
- 5 industry experts
Industry experts (sample)
- Sr. Vice President, Head of FI Data – Multinational Financial Services Corporation (US)
- CTO – Medical Treatment & Research Center (US)
- Vice President, AI-CoE – Multinational Financial Services Corporation (US)
- Sr. Director Commercial Data & Digital Architecture – Pharma/Biotech Company (US)
- Vice President Retail Technology – Personal Care/Beauty Product Company
Results
The insights helped our client understand the applicable use cases and expected value for each of the data analytics platforms given their various strengths and weaknesses. 10EQS further provided recommendations on the ideal customer profiles for Gen AI regarding partner preferences and applications.